Author: Site Editor Publish Time: 07-18-2024 Origin: Site
With the continuous expansion of the cosmetics market and the diversification of consumer demands, the choice of cosmetics packaging materials has become particularly important. Suitable packaging can not only protect the product, but also improve the consumer experience and brand value. This paper will explore how to choose the most appropriate packaging material according to the different cosmetic contents.
1. Liquid/emulsion cosmetics:
- Plastic or glass bottles are recommended, as they can better seal and protect the product ingredients from oxidation.
- Packaging with a spray head or squeeze-out opening is preferred, which makes it convenient for consumers to use.
- If the product is oil-heavy in nature, it is recommended to use opaque packaging to block light and prevent rapid product deterioration.
2. Powder/pressed powder cosmetics:
- Metal or plastic compacts are recommended, as they can effectively prevent powder from scattering and becoming damp.
- Packaging with a mirror or magnetic closure design can enhance the user experience.
- For fragile pressed powder products, using sturdy and durable outer packaging is crucial.
3. Solid/cream cosmetics:
- Opt for rigid and durable plastic or metal jars, which can effectively prevent product deformation.
- If the product has a specialized texture, such as gel or soft cream, tube packaging is convenient for squeezing out the product.
- For small solid products like lipsticks, metal or wooden tube packaging is more suitable.
Furthermore, regardless of the cosmetic product's texture, the packaging's sealability, leak-proofness, and anti-oxidation performance should be emphasized. Only by selecting the most suitable packaging materials can the product's safety, hygiene, and unique appeal be ensured.